JOLIE THE FILTERED SHOWERHEAD

We chlorinate our water across nearly every water system to disinfect and kill bacteria such as e.coli (definitely don't want that!), but that chlorine doesn't need to be there when we shower. 



Chlorine, along with hard water and other contaminants:

• Strips out the natural oils in our hair & skin, leaving them damaged, dry, and irritated

• Breaks down the amino acids in our hair, depleting the hair's natural strength

• Can irritate our skin and potentially lead to eczema, itchiness, hives & rashes

• Dissolves hair lipids, leaving hair looking less shiny, less strong, and causing split ends

• Reacts with the natural melanin in our hair, changing the color of your hair

• Speeds up the loss of collagen as heavy metals cause free radicals to form